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email marketing

Email Marketing

Email Marketing top proven marketing method

June 26, 2015

Email Marketing top proven marketing method

Email Marketing is one of the old and gold marketing methods available online. Email Marketing top proven marketing method. There are several internet marketing methods available today in market for internet marketers. But, still Email Marketing holds a prominent place in internet marketing all the time globally. The reason is Email marketing is successful marketing method since several years. This type of marketing method is easy to use and affordable by small businesses on budget. The old email marketers use to send their promotional emails in text only. But the modern email marketers are able to send like rich media pictures, videos and advanced features along with the text.

Every marketer should understand the benefits of email marketing when it is done in a right way. It is always good practice to collect double opt-in leads by using opt-in forms on your website. The visitors, who are interested in your website content and information will subscribe to your email list. These leads are the building blocks for your business. By doing this over a period of time your list grows enormously. The more traffic to your website the more chances you have many subscribers. These opt-in forms will capture the leads and bring repetitive traffic to your website. Once you have a big list you can send promotional emails in which your subscribers are interested in. As the list contains targeted people who are interested in your content and products, your promotional mails may convert into sales. The conversion of sales percentage depends on how you projected the information and the products to your targeted audience.

Most of the today’s email marketing systems are automated for many tasks like sending automated welcome emails and doing repetitive tasks when some one subscribed to your list. Care should be taken to avoid sending unnecessary spam emails to your subscribers. I suggest every internet marketer to be aware of CAN-SPAM act. Always good to send only related and requested information by your subscriber which will result in more conversions. Make sure there is an unsubscribe link in every email you sent. This will help your subscribers to unsubscribe when ever they wanted to do. Email marketing is one of best way to reach thousands of people with a single click of your mouse button.

Stay tuned for more interesting posts from me about Email marketing, Internet marketing and affiliate marketing etc.

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Traffic Generation

How to increase blog traffic

May 16, 2015

How to increase blog traffic is a million dollar question?

There are millions of beautiful blogs in the internet. Everyday there are thousands of blogs continuously added to the internet. But all blogs don’t receive equal amount of traffic why?  The reason is many blog owners don’t follow some kinds of traffic generation strategies to increase traffic to their blogs. Many people think that if they  create blog, they will get traffic automatically. This assumption is wrong. Even though the blog is well designed and added with rich content still it is difficult to attract traffic. There will not be any growth to  blog or website without traffic. By learning and adopting some traffic generation strategies you can get some free and paid traffic to your blog. Below you can find some common traffic generating strategies.

 SEO – means search engine optimization. There are many popular search engines in the internet. By optimizing properly your blog pages, you would gain more natural traffic from search engines. You need to master the techniques in doing SEO. Once you can do SEO properly to your blog pages your pages will be indexed in the search engines resulting in increasing your page ranks. The ranked pages will be display in the first pages of the search engines. This will give more visibility to your blog for millions of people. Thus increasing traffic to your blog. If you cannot do the SEO, you can always hire a SEO expert or buy SEO tools  to optimize your blog pages.

Email Marketing – This is another way to increase your blog traffic. The best part of this strategy is you can place a lead collection opt-in page on your blog to collect leads. So, that you can send  emails to your members informing them when you  post a new blog post. You can also send weekly or monthly news letters to all your members. This will increase your blog traffic with repeated visitors. You may find free and paid email marketing services also.

Social networking – Using social networks is always good idea to promote your blog. All you need to do is being active in all popular social networks. Promoting your blog in social networks is free. You may also find paid social networks where you can advertise about your blog. The social networks are very potential places with real people. Traffic from social networks may be viral in nature to attract more traffic.

Link Building – Linking building is another awesome method to get traffic to your blog. The more back links for your blog means more traffic to your blog.

Traffic Analytic’s – Just traffic building to your blog is not enough to become successful.  The continuous monitoring of your blog traffic, understanding and analyzing your traffic will yield you fruit full results. This means understanding, how you are getting the traffic and its behavior is more important.  For example, on which blog pages more traffic is landing, what is the entry page and exit page of traffic etc. By  understanding properly this analytic’s you can customize all your pages to receive good amount of traffic.

Here i explained briefly about different traffic generating strategies. Stay tuned for more posts on the above topics in coming days.

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